Many media organisations are not profitable or make only a marginal profit . Yet their owners continue to invest a lot of money and resources in the media.
The money spent on running a news magazine may disappear into a black hole, but by controlling the media, the owners of the company have an opportunity to influence public opinion. This is especially important during the time of elections where voters can decide which party will come to power, sometimes for a period of as long as seven years in certain countries
